How To Reply To Optimistic Opinions [Tips + Templates]

How to Respond to Positive Reviews [Guide + Templates]

It’s simple to suppose that optimistic buyer evaluations communicate for themselves. 

However you’ll be able to leverage these social wins to skyrocket your buyer engagement, model loyalty, and on-line repute even additional by responding to them.

In line with the newest customer support statistics, 9 out of 10 shoppers are prone to assist a enterprise that responds to all evaluations — each optimistic and damaging.

So on this information, we’ll discover how to answer optimistic evaluations and less-than-glowing buyer suggestions. Our ideas, finest practices, and easy-to-use templates will aid you craft the right responses very quickly!

Why Responding To Optimistic Opinions Issues

Optimistic evaluations amplify a way of neighborhood and buyer loyalty round your model. There are some sensible the reason why it is best to reply to all evaluations, particularly optimistic on-line evaluations.

Buyer evaluations with responses enhance trustworthiness and model repute

The analyst agency Deloitte discovered that over 60% of shoppers imagine buyer evaluations are essentially the most trusted supply of knowledge on services and products1. That’s why 81% of potential prospects go to evaluate websites and verify scores earlier than making a buying determination.

Detailed evaluations with genuine replies showcase your model’s persona and credibility. In addition they depart a stellar impression on new prospects.

Optimistic evaluations comprise precious product/service suggestions.

Replying to them exhibits that you simply respect your patrons and care about offering a wonderful buyer expertise. These private connections empower your model to spice up buyer retention and web promoter scores. 

Imperfect evaluations are optimistic evaluations. A 4-star evaluate or 3-star score might assist persuade potential prospects of a balanced view of the professionals and cons. (Why? Not all ‘cons’ are considered the identical manner by new prospects.)

Evaluation websites are the right venue to exhibit your dedication to buyer satisfaction, which naturally helps construct your model repute.

6 Kinds of Optimistic Opinions

On-line evaluations match into these six classes. Understanding every kind will aid you reply to them extra successfully. Click on on the kind of evaluate to leap to the response templates.

Sort of Evaluation Description
Product Opinions These evaluations spotlight the particular services or products the client obtained and the way it met or exceeded their expectations.
Buyer Service Opinions These evaluations deal with the customer support expertise and the way the enterprise went above and past to handle the client’s wants and considerations. They often deal with an worker by title.
Buyer Expertise Opinions These evaluations present an total optimistic expertise for the client, such because the ambiance, cleanliness, and ambiance of the enterprise. Opinions for on-line companies usually point out an intuitive app, cell web site, or on-line purchasing expertise.
Worth & Pricing Opinions These evaluations emphasize the worth for cash the client obtained, akin to high-quality merchandise/companies at an inexpensive worth or with a coupon.
Delivery & Supply Opinions These evaluations are particular to e-commerce companies and deal with the well timed and environment friendly supply of services or products.
Group Affect Opinions These evaluations specific gratitude towards the corporate’s efforts, akin to charitable contributions, neighborhood involvement, or environmental initiatives.

In 2022, a research from Birdeye cited that prospects posted 23% extra evaluations on Google 12 months over 12 months, the biggest enhance from any earlier 12 months3. So let’s equip your model with the most effective optimistic evaluate response examples in 2023.

24 Templates for Replying To Optimistic Opinions

Customer Satisfaction

How must you reply to a superb evaluate? You may’t simply reply with “Thanks,” because it’ll come throughout as insincere and impersonal.

We’ve obtained you coated. Listed below are two dozen optimistic evaluate response templates to make use of when your enterprise receives its subsequent superb evaluate or testimonial.

Product Opinions

  • “Thanks for taking the time to share your optimistic expertise with our [product/service], [customer name]. [Company name] is thrilled to listen to that it exceeded your expectations and appreciates your enterprise! We hope to maintain impressing you!”
  • “Hello [customer name!] We’re so glad that our [product/service] met your wants. Thanks on your form phrases and continued assist of the [brand] staff!”
  • “Wow, we couldn’t be happier to see that our [product/service] carried out past your expectations, [reviewer’s name]. Thanks on your glowing evaluate! [Brand] strives to maintain you smiling!”
  • “Listening to that our [product/service] delivered on its guarantees for you is music to our ears, [name]. Thanks for selecting [brand] and sharing your optimistic expertise with us!”

Buyer Service Opinions

  • “[Name], thanks for taking the time to acknowledge [employee] for his or her distinctive customer support. The entire [brand] staff is grinning from ear to ear at your evaluate. We’ll be sure you move alongside your compliments!“
  • “We’re delighted to listen to that [employee] went above and past to handle your considerations, [reviewer’s name]. Thanks for selecting [brand] and for sharing your optimistic expertise with our (now blushing) staff!”
  • “Thanks on your 5-star evaluate of our customer support crew, [name]! We’re overjoyed that we had been capable of deal with your wants and offer you the stellar expertise you deserve. [Brand] appreciates your optimistic suggestions!”
  • “[Reviewer’s name], your form phrases actually made our day! We’re so happy that [employee] delivered the impeccable service we try for. Thanks on your form phrases and for selecting [brand]!”

Buyer Expertise Opinions

  • “We’re so grateful on your optimistic suggestions on Yelp, [name]! It means the world to us that you simply appreciated the [attention to detail/friendliness/helpfulness] of our staff. [Business name] takes pleasure in going above and past to make sure our prospects at all times have an unforgettable expertise.”
  • “Wow, thanks for the 5-star score and evaluate, [name]! We’re elated to listen to that you simply discovered our [app/website/online store] intuitive and straightforward to make use of. The [brand] staff works exhausting to ensure our on-line presence is as user-friendly as doable.”
  • “[Name], thanks for leaving such an incredible evaluate of our native enterprise! Our staff is dedicated to offering the very best buyer expertise for the folks of [local SEO term, such as city or state]. We’re thrilled to see that mirrored in your Google evaluate. [Brand] appreciates your continued assist!”
  • “It’s at all times a pleasure to listen to that we’ve exceeded our prospects’ expectations for [cleanliness/ambiance/overall experience], [name]. [Brand] is glad to see our exhausting work acknowledged and overjoyed to maintain serving completely satisfied prospects such as you! You make all of it price it!”

Worth & Pricing Associated Opinions

  • “Thanks on your 4-star evaluate, [name]! We all know you’ve got a alternative on the subject of [products/service], and we’re dedicated to offering distinctive worth to maintain your enterprise. [Brand] is grateful on your assist!”
  • “[Name], thanks on your superb evaluate! We work exhausting to maintain our costs aggressive, so we’re delighted to listen to how a lot worth you present in our high-quality [product/service]! [Brand] hopes to have the chance to serve you once more quickly!“
  • “Thanks for selecting [brand], [name]! Your superior evaluate means a lot to us, and we’re thrilled to listen to that you simply actually dig our [product/service]. We promise to proceed delivering the products at an inexpensive worth!“
  • “[Customer name], thanks on your detailed evaluate! We’re so glad you had been capable of benefit from our new buyer coupon code from LinkedIn! In the event you share your evaluate on social media and tag our model, we’ll ship you a code for 10% off your subsequent go to!“

Delivery & Supply Opinions

  • “Yay, we nailed it! Our staff works exhausting to ship your [products] as quick as doable, and we’re delighted to listen to that we hit the mark. Thanks, [name], for sharing your glorious expertise with [brand]! We hope to impress you with our delivery pace once more quickly!“
  • “Your glowing evaluate simply made our day, [name]! We’re over the moon to see that you simply had an incredible delivery expertise and that every part arrived rapidly and in excellent situation. Thanks for supporting [brand]!“
  • “We’re all about speedy deliveries and completely satisfied prospects, so we’re thrilled to see that mirrored in your evaluate, [name]. Thanks for letting us know we’re heading in the right direction! We’ll give the [brand] delivery staff a excessive 5 for you!“
  • “Woohoo, [name]! We wish to say “quick and implausible” on the subject of delivery, so we’re doing cartwheels understanding our staff delivered your bundle promptly and effectively. Thanks for selecting [brand], and we hope to wow you once more quickly!“

Group Affect Opinions

  • “This evaluate simply made our week, [customer name]! We’re keen about making a optimistic affect, and [brand] is so grateful to have prospects such as you who share that very same imaginative and prescient. Thanks on your assist, and we hope to maintain altering the world collectively!“
  • “Thanks for the heartwarming evaluate, [name]! Your appreciation for our environmental initiatives means lots to us. We all know all of us have a task to play in defending the planet, and [brand] is dedicated to doing our half. Collectively, we are able to make the world a greater place!“
  • “[Brand] is proud to assist the causes that matter most to our prospects and neighborhood. [Name], thanks a lot for recognizing our efforts to make a significant affect and supporting us alongside the best way!“
  • “As a neighborhood enterprise, [brand] is honored to provide again to the neighborhood that has given us a lot, [name]. We imagine that generosity and compassion can change the world. We’re grateful to have prospects such as you who share these values and assist our mission. Let’s preserve spreading kindness collectively!“

There you’ve got it! Bookmark these quick-and-easy templates for enterprise homeowners and advertising managers to repeat and paste for each kind of optimistic evaluate you obtain.

Be happy so as to add your personal spin to those optimistic evaluate response templates. We advocate sticking to those dos and don’ts once you flex your buyer engagement muscular tissues.

How To Reply To Optimistic Opinions: Dos & Don’ts

Importance of Customer Reviews

Observe these guidelines to craft customized and efficient evaluate responses to attach with prospects and strengthen your model’s social proof.


  • Act quick! Faster evaluate response instances are linked to increased model reputations. Over 50% of shoppers anticipate enterprise homeowners to answer suggestions inside two days.
  • Begin with a honest thanks: Present your gratitude to loyal prospects who take the time to share their opinions together with your staff. Their first-person expertise strongly influences the buying selections of your future prospects.
  • Embrace the client’s title: Set up a private reference to every reviewer utilizing the title or username. If the client’s title isn’t out there – you’ll be able to nonetheless be simply as enthusiastic.
  • Reinforce a particular level of their optimistic expertise: Copy a part of their evaluate in your response so every buyer appears like they’re having a customized one-on-one dialog with an individual in your staff (not a faceless company).
  • Encourage future engagement: Inspire your reviewers to maintain interacting together with your model through further purchases, sharing testimonials, neighborhood involvement, social media engagement, and so forth. Use this send-off as your name to motion.


  • Use generic or robotic responses: Posting the identical message with out personalization tells prospects you’ll be able to’t be bothered to interact with them, and that’s a nasty look.
  • Add any promotional messages: This comes off as insincere and damages your authenticity. It additionally seems such as you solely care about snagging the subsequent sale. Clients need to be heard, not offered to. 
  • Overlook the client’s vital suggestions: Acknowledging their statements exhibits your model values their opinions and is dedicated to buyer satisfaction. Research their detailed evaluate for a chance to enhance. Dismissing their suggestions is akin to ignoring the time they spent sharing their evaluate together with your model. 
  • Reply in a defensive manner: This not solely escalates conditions and damages your model repute, nevertheless it additionally proves you don’t respect your buyer’s suggestions. This primarily applies to evaluations with lower than a 4-star score. All the time deal with considerations constructively and empathetically to construct model belief and loyalty (or recuperate it if it’s been misplaced).
  • Submit the identical response to a number of evaluations: Every reviewer’s expertise and opinions are distinctive, so their suggestions deserves a considerate, customized response. Change up the wording to show you’re studying every evaluate and sincerely replying.

Add these guidelines to your organization’s Buyer Service Philosophy to supply a cohesive and satisfying buyer expertise throughout all evaluate websites.

Ideas To Deal with Faux or Unfavorable Opinions

When pretend or damaging evaluations seem in search engine outcomes, they bitter how your potential prospects view your model. That’s why dealing with all unhealthy evaluations and damaging suggestions professionally and with care is essential.

Faux Opinions

  • Don’t accuse the reviewer of writing a pretend evaluate with out exhausting proof. In addition to damaging your on-line repute, this might result in authorized penalties. Reply politely as if the evaluate is real. Tackle the reviewer’s considerations and subtly present proof to assist the authenticity of your optimistic evaluations for others who could learn this alternate.
  • Dilute nefarious unhealthy evaluations with proactive buyer evaluate campaigns. Encourage glad prospects to go away optimistic evaluations for reductions on their subsequent buy through SMS evaluate requests. These will be sure that latest pretend or damaging evaluations get buried, and prospects have a extra correct illustration of your model. 
  • Report suspicious evaluations on Google My Enterprise, Yelp, G2, and so forth. Evaluation platforms have insurance policies towards pretend or fraudulent evaluations, so reporting them helps keep their enterprise integrity. When prospects belief the platform, they will make knowledgeable selections primarily based on sincere suggestions. I’ve seen Google utterly wipe out a enterprise’s evaluations in the event that they play shenanigans.

Unfavorable Opinions

🚨 You’ll want to learn our detailed information on how to answer damaging evaluations!

  • Reply to damaging evaluations rapidly. One in three prospects expects manufacturers to answer damaging suggestions in lower than three days. Nextiva’s AI-powered on-line repute administration platform helps you interact mechanically or reply in real-time to feedback throughout all evaluate websites to stop unchecked damaging suggestions from damaging your model repute. 
  • Reply to damaging evaluations professionally. This demonstrates that your enterprise is open to constructive criticism and prepared to enhance its services or products to ensure buyer satisfaction.
  • Tackle the actual considerations raised by the client. Ignoring or dismissing their considerations could additional harm your repute and discourage future prospects from doing enterprise together with your model. 
  • Apologize for any damaging expertise they could have had. This acknowledges the client’s emotions, exhibits empathy for his or her scenario, and shows your willingness to make issues proper. You might de-escalate the scenario and switch a damaging remark right into a optimistic one.
  • Supply an answer or subsequent steps to handle their considerations. Show to prospects that their considerations are being taken significantly and that you simply need to resolve the problem. You’ll present different potential prospects who could learn the evaluate that you simply’re proactive about buyer satisfaction.

Making Buyer Opinions Rely

NextivaONE - Business Communication Platform

Buyer evaluations are very important to your model repute, and responding to evaluations with optimistic suggestions is a crucial ingredient of buyer expertise advertising.

What are you able to do with a optimistic evaluate?

  • Name your completely satisfied prospects and supply a free perk (drink/dessert) on their subsequent go to
  • Acquire actual buyer testimonials and quotes so as to add to your web site
  • Quick-list potential buyer case research
  • Collect product/service suggestions
  • Plug your buyer referral program

The method builds credibility and belief in your enterprise, will increase buyer loyalty and retention, and even attracts new prospects. Plus, that includes your glowing buyer evaluations in your touchdown pages boosts conversion charges. The acquisition chance for a product with 5 evaluations is 270% better than the acquisition chance of a product with no evaluations2.

Embrace your buyer suggestions and rejoice each win alongside the best way.

Bear in mind to personalize your responses and keep away from generic or robotic language. Our evaluate templates make this process the simplest to verify off your to-do checklist!

Associated: 9 Methods To Make Proactive Buyer Service Look Straightforward

FAQs About Responding to On-line Opinions

What’s the significance of responding to optimistic evaluations?

Responding to optimistic evaluations exhibits that your model appreciates its prospects, cares about their opinions and desires to make sure optimistic experiences.

This results in elevated buyer loyalty, on-line repute, and search rankings, particularly since Google usually options manufacturers that actively interact with prospects.

How can I personalize my optimistic evaluate response?

Begin by addressing the client by their title or username. Use particular particulars from their evaluate to indicate that you simply heard their considerations. Present your enterprise cellphone quantity to allow them to observe up with any questions or unaddressed considerations.

Make it clear that you simply worth their suggestions and are excited to proceed serving them. Exhibit your model’s persona with the tone, phrase alternative, and emojis.

What ought to I do if I get a pretend evaluate?

Don’t panic or retort with an accusation they’re pretend. Reply professionally, politely, and factually. In the event you imagine the evaluate is pretend, flag it for evaluate on the platform it’s posted on.

Ask prospects to go away sincere evaluations with a proactive SMS evaluate request marketing campaign to dilute the damaging affect of pretend evaluations.

How do I deal with damaging evaluations in a optimistic method?

Reply to damaging evaluations calmly and professionally by responding to buyer considerations. Empathize with them and sincerely apologize for the damaging expertise. Reply to damaging evaluations inside two days with an earnest need to assist. Use your enterprise cellphone service to name them to debate doable resolutions.

Right here’s a useful tip. You don’t have to answer each level in an internet evaluate. Deal with an important ones (good and unhealthy) to publish a balanced optimistic evaluate response.


  1. Deloitte: The Rising Energy of Shoppers []
  2. Spiegel Analysis Heart: How On-line Opinions Affect Gross sales []
  3. Birdeye: Prime Google evaluate developments in 2022 []

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