Cisco Companion Summit 2023 was final week, and I’m nonetheless feeling the joy! We had a document variety of attendees and beautiful Miami seashores to absorb (what an amazing new location!). The entire expertise was powered by info, inspiration and connection.
“We didn’t simply carry out this yr—we remodeled!” I like the best way Jeff Sharritts, EVP and Chief Buyer and Companion Officer, captured the essence of what Cisco and our companions completed this previous yr. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the longer term collectively!
On the coronary heart of that future is companion managed companies—you could possibly hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed companies as THE method to ship outcomes to our prospects. I used to be delighted to see managed companies gaining much more momentum and honored to share my views with a variety of audiences on the occasion. With a projected $161B TAM by 2027, managed companies will make up 46% of what Cisco sells by that very same yr.
However make no mistake: managed companies isn’t simply in regards to the future—it’s right here as we speak! In a latest survey, 82% of Companion Summit attendees reported that they’re already rising their managed companies apply and named it as their prime precedence in assembly buyer wants. We have now 18 companion managed-ready affords prepared as we speak. And our sellers get 2x payout for promoting companion managed companies!
I had the possibility to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Companion Summit 2023
And let’s not neglect the purpose of the “Higher Collectively” theme this yr! This isn’t about Cisco simply shifting issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.
“We’re making an attempt to develop our managed companies contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It could possibly’t damage … and we will add items and elements to get to that closing resolution.”
—Steve Wylie, Senior Vice President and Common Supervisor, East Majors, for Trace3
Precisely! Prospects are after outcomes, which require managed companies. At Cisco, our focus is making issues less complicated and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor ultimately; we’re all working in the direction of the identical targets.
In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.
Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unbelievable chief and mentor, and I really feel fortunate to have labored so intently with him. On the identical time, we have been thrilled to welcome Rodney Clark at Cisco Companion Summit—he’ll be a part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the companion journey with him!
What’s new? Key managed companies bulletins
We’ve been busy this yr, so we have been capable of share thrilling new developments at Cisco Companion Summit!
To begin with, we’ve strengthened our assist for companions! Our Companion Superior Assist for MSPs is a groundbreaking CX service designed for companions who want increased ranges of assist, sooner resolutions and accelerated outcomes. Guided API assist, sooner entry to award-winning TAC companies, and automatic RCA & RMA instruments cut back decision time as much as 50%! This can be a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of worldwide CX companion success, places it:
“It’s exhausting to think about that [as of 2021], the one means we helped companions remedy issues for his or her prospects was by means of electronic mail and phone calls and right here we’re speaking about digital transformation… Now, when the client calls [a partner] they usually open an issue ticket, Cisco immediately sees it. And it’s not only a basic TAC group—it’s a specialised group of architects that may see it. So, we will now assist them diagnose a few of these points in real-time and provide you with an answer in real-time. We’re actually shifting the dial from reactive to proactive to predictive to even prescriptive.”
—Denzil Samuels, VP of International CX Companion Success
Learn extra our in weblog.
Safety prioritized in three of our new companion managed-ready affords
Our new Managed XDR (Prolonged Detection and Response) provide, designed for MSPs with safety operations facilities needing superior menace detection and response. This unified, extensible provide is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.
Our new Managed Firewall provide expands perimeter safety; its revolutionary options permit for scalability, multi-tenancy, and superior automation—all to cut back TCO and increase MSP income alternatives.
And our Safe Networking MSP Marketing campaign helps companions go to market sooner and scale extra successfully with an SMB and business buyer safety and networking resolution that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.
So we’ve bought assist, we’ve bought safety—we’re additionally constructing for velocity! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready affords mix the Cisco cloud platforms for networking, safety and collaboration with sources, instruments and finest practices to speed up time to market.
I additionally had the possibility to talk with Paul Hager, VP of Providers at Ingram Micro, at Cisco Companion Summit 2023
That’s lots to digest, I do know! To prime off this feast of innovation, Let’s end with one thing particularly candy.
As a result of kudos are so as!
Among the many winners of the Cisco Companion Summit 2023 awards, assist me congratulate:
- KDDI Company (APJC): Managed Providers Companion of the 12 months, International
- Logicalis: Managed Providers Companion of the 12 months, Americas
- TM Know-how Providers Sdn Bhd: Managed Providers Companion of the 12 months, APJC
- NTT DATA, Inc. Belgium: Managed Providers Companion of the 12 months, EMEA
See a full checklist of all Companion Summit 2023 award winners.
So sure, Cisco Companion Summit was lots to absorb! Jeff left us with three principal takeaways, which I’ll share with you:
1) We have now a large alternative in entrance of us.
2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in a long time, with all the things we have to win.
3) Most significantly: Cisco is, and can all the time be, a partner-led firm.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!