FESSURA sneakers are born in Italy, within the coronary heart of the Marche hills, with the intention of revolutionizing the world of trainers by drawing inspiration from custom and specializing in innovation.
It’s a younger, dynamic model that doesn’t merely aspire to make and design trainers, however needs to innovate in the way in which it interprets and communicates model, remodeling the method by which footwear is made.
We reached Alessio Berdini, Fessura sneakers’ E-commerce & Digital Supervisor to debate the model’s unbelievable know-how.
The phrase “fessura” interprets to slit or slot in English—inform us concerning the identify, concerning the model, and what makes Fessura particular?
The identify Fessura recounts the distinctive characteristic of the CHANGE® challenge, the 1999 coach with holes by means of its sole, which turned the icon and inspiration of the Fessura world: an Italian phrase, for an Italian model.
Its emblem additionally completely displays each this idea and a deeper that means. In truth, the model, as by means of a ‘Fessura’, is continually in search of change, a brand new world, rewriting the current with avant-garde and disruptive concepts. The intention is to create a union between design, novelty and know-how, by means of superior, progressive and patented merchandise.
Inform us a bit extra concerning the origins of Fessura sneakers. How did it come to life?
The historical past of FESSURA has deep roots. In the course of the Second World Struggle, in 1950, Comm. Aldo Botticelli remodeled a grain retailer constructed within the 1700s into an industrial manufacturing unit: thus launching the industrialisation of Italian footwear.
Fifty years later, in that very same constructing, his grandsons Andrea, Giorgio and Marco Vecchiola, guarantors of the DNA handed down, based FESSURA, an avant-garde Italian model, the place vogue, design and artwork mix with new applied sciences to create timeless, high-performance and sustainable merchandise.
I perceive that there are some distinctive engineering options to Fessura sneakers—inform us about them.
FESSURA is younger and dynamic, all its staff is younger, each part is lower than 30, so it doesn’t merely aspire to make and design trainers, however needs to innovate the way in which it interprets and communicates model, remodeling the method by which footwear is made.
The FESSURA staff by no means stops, it believes in change and breathes it. IS ENERGY IN MOTION. It may be outlined because the pioneer of eco-sustainable sneakers with the CHANGE® patent, of sock sneakers with the SOCKSHOES® patent and of sneakers for psychophysical well-being with the REFLEXSYSTEM® patent.
FESSURA’s creativeness has all the time been nourished and inhabited by the will to guard the surroundings. Exactly for that reason, the model was the primary to cut back CO2 emissions in footwear manufacturing, discover new supplies and determine cutting-edge manufacturing processes.
The model’s intention is to supply trendy efficiency trainers, by no means giving up on steady analysis and evolution.
What’s the quintessential piece or items from Fessura sneakers? What’s the model’s signature aesthetic?
We’ve few traces, however any of them has its personal peculiarity. CHANGE® is the shoe that includes the top buyer in its manufacture. The system devised to assemble it doesn’t contain the usage of equipment, glue or stitching: it’s not only a product of design and vogue, however a real technological shoe.
The idea is absolutely easy and, on the similar time, ingenious. The only real stays the fixed base of the shoe, whereas the higher, a meter-long elastic band, slips into the SLITS within the sole itself, permitting the shoe to be created manually and simply. Relying on their temper, the shopper will probably be free to alter the colour and elegance of their footwear every time, giving free rein to their fantasy and inventive capability.
CHANGE® may be thought of a pioneer in footwear Eco-sustainable, as the dearth of the classical industrial development course of reduces CO2 emissions by not less than 50%.
SOCKSHOES® is the shoe that’s as comfy as a sock and as steady as a conventional shoe. Because of the Patent for Industrial Invention dated 2010, FESSURA is the spokesperson for deconstructed footwear, kick-starting a development that has turn into international and tremendously influencing the way in which footwear is designed and manufactured.
Its higher may be machined in a single piece, tremendously decreasing the quantity of waste related to regular chopping and stitching strategies. As well as, the transversal and trend-savvy design makes FESSURA SOCKSHOES® appropriate for any event and is ready to supply a brand new expertise of consolation and straightforward put on because of its slip-on system.
Lastly REFLEXSYSTEM® is the system designed to supply new sensations of motion for many who wish to enhance their strolling life-style.
The key of FESSURA REFLEXSYSTEM®, Patented by Industrial Invention, is within the higher membrane and within the construction of the only real. The 4 pads inserted within the sole are capable of take in and concurrently launch ENERGY in several areas of the foot in line with the ideas of Reflexology.
The cushions correspond to 4 areas: “MIND”, the best space of the only real positioned beneath the toes, “ENERGY”, instantly after the toes, “VITALITY”, positioned within the arch of the foot and “MOBILITY”, positioned precisely on the heel.
Are there any particular supplies or materials you want to make use of, and why?
All our sneakers are extraordinarily light-weight. It’s virtually inconceivable to imagine the primary time you decide them up. That is because of the high-quality soles of XL EXTRALIGHT®️.
The formulation adopted for the REFLEXSYSTEM® pads, progressive and Made in Italy, is the extrabounce of XL EXTRALIGHT®️: a super-light, versatile, shock-absorbing and high-bounce materials signed by the FINPROJECT S.p.A. group.
The soles of the ROCK line are product of XL EXTRALIGHT® Sustainable+, a product 51% of its formulation made with a extremely engineered strategy of recovering and mixing by-products from the processing waste of the FINPROJECT S.p.A. firm’s factories.
The supplies of the sneakers are primarily low-impact textiles and stretch materials. We rarely use dangerous glues and the leathers are all recycled. We’re very conscious of sustainability and respect for the surroundings with a purpose to safeguard younger folks, who’re the driving pressure of our staff additionally of the world to come back.
Are there any particular match particulars you wish to share, for our consumers to learn about Fessura sneakers?
In fact. Truly, Fessura sneakers match fairly normal. The one ones with a distinction are the Runflex #01: as it’s a operating model shoe, it suits lower than regular, so we usually suggest shopping for a measurement up for this mannequin.
How necessary is “Made in Italy” to you? Is it nonetheless a marker of high quality?
Our design, concepts, know-how, are born in Italy. The supplies are Italian, however the meeting of the trainers takes place in China, within the high quality district of Dongguan. Sadly, in all honesty, making sneakers with a technological and analysis background like ours may be very tough for workshops in Italy. China is the most effective place for it!
Technical sports activities sneakers are usually not a made-in-Italy peculiarity, so though our model is totally Italian, now we have made a compromise and made them in China to make sure that our sneakers nonetheless carry out at their greatest. On this case, made in Italy wouldn’t have been an element.
What’s subsequent for the Fessura line? Children footwear?
We’re already experimenting with a Children challenge, with some fashions that we’re distributing in chosen retailers in Italy. We are going to see if this challenge will then have the power to be launched to most people. Essentially the most attention-grabbing novelty, nevertheless, is definitely the brand new coach that we’re making ready and can launch on the Pitti in Florence in June.
It is going to be a trial run, constructed with the most effective of our applied sciences, and with a really modern design. It is going to be devoted to the mountains of our territory, to strengthen the hyperlink with our land and our origins. I can’t anticipate way more, however it will likely be a unprecedented novelty, so keep tuned.